TMNT Pizzeria: When Fictional IPs Invade Creator Economy
Paramount's first official TMNT pizzeria in L.A. isn't just about pizza—it's a masterclass in IP-driven experiential marketing that every creator and brand should be studying.
Tagged: food-content
iGumdrop Went From Twitch Chat to Gordon Ramsay's Kitchen
Twitch food queen iGumdrop just made Gordon Ramsay say 'this smells amazing' on MasterChef: Global Gauntlet with Malaysian wagyu satay. The creator-to-mainstream pipeline is unstoppable.