MrBeast Built a Snack Empire. Now Everyone Wants a Bite.
Feastables cracked $100M. Prime hit $1.2B. Now Ben Azelart wants in on the creator snack gold rush. But shelf space runs out eventually — and sugar bombs only get you so far.
Tagged: feastables
MrBeast on TIME100: When Creators Eat Corporate Lunch
TIME's 'Taming MrBeast' profile reveals more about legacy media panic than creator reality. The billion-dollar YouTuber doesn't need taming — he needs to be studied by every failing media company on earth.