Why Every Creator Is Suddenly Hawking Blenders Now
The portable blender sponsorship economy is quietly worth billions — and creators from Bayashi to Dong Yuhui are cashing in. Here's why every feed is suddenly a smoothie commercial.
Tagged: li-ziqi
The Other Ninja: How Kitchen Gadgets Cooked Up A Creator Empire
TechRadar reviewed Ninja's new air fryer combo — but the real story is how kitchen gadgets became a billion-view content empire. Sorry Tyler, the other Ninja is winning.
The YouTube Ghost Town: Creators Who Vanished
Reddit's r/YouTubeDrama asks the question we've all wondered: which creators just vanished from YouTube? From Viya's tax scandal to Li Ziqi's MCN dispute, the creator economy is a meat grinder.