xQc's $100K UFC Bet Is Peak Streamer Excess
xQc dropped $100K on a UFC bet mid-stream. It's not even his wildest move. Inside the gambling-fueled economy making Kick's biggest star richer.
Tagged: ufc
Adin Ross Drops $1.5M to Crash Dana White's Meta Apex
Adin Ross just torched $1.5 million bringing Brand Risk Promotions to Dana White's Meta Apex—and we can't tell if it's genius or the world's priciest temper tantrum.
Sean Strickland Roasts Adin Ross' MMA Circus: Embarrassing
Sean Strickland torches Adin Ross' influencer MMA spectacle as 'embarrassing'—but in the creator economy, does legitimacy even matter anymore?
Teofimo Lopez Erupts on Dana White at Adin Ross' Brand Risk Bash
Teofimo Lopez's explosive confrontation with Dana White at Adin Ross' Brand Risk event exposes the growing power struggle between traditional combat sports and the creator economy.